Aged MCA leads
Aged MCA leads: work the file you already paid for.
Aged leads are leads you already paid for. Once they age out, that spend is written off.
LeadRefinery is an AI voice agent that works the aged leads already sitting in your CRM. When a merchant wants to talk, it hands them to your rep by live transfer, a booked callback or your application link.
Buy more leads, or work the ones you own?
Keep buying. Fresh leads feed the file. But the file you own already has merchants in it who raised their hand once.
| Compare | Buy more leads | Work the file you own |
|---|---|---|
| Spend | New spend on every batch. | You already paid for every lead in the file. When each one gets worked through its cadence, more of that spend gets a real shot at a deal. |
| Calling | Most leads need more touches than a rep can spare. So reps give each lead a few tries and move on. | The agent takes the no-answers, gatekeepers, hang-ups and “not now”, so reps spend their time on merchants who want to talk. |
| Hiring | Growing call volume usually means hiring more reps. | Working more of the file doesn’t have to wait on a hire. |
Why aged files sit
Top closers win on follow-up. The deal rarely closes on the first call. It closes because someone called back at the right time, kept at it for weeks and finished the file. That takes hours a commission team doesn’t have, so aged files sit.
On an aged file, your only competition is the trash can.
How LeadRefinery works an aged file
We set the cadence, timing and pacing for every lead.
- 01
You load the file
Upload leads in the web app. It only calls the files you give it, and you confirm the consent covers AI calls from you.
- 02
Every lead is scrubbed
Federal and state Do Not Call, known litigators, business status, line type and deliverability. Calls go out only inside local calling hours.
- 03
The agent calls
Under your company’s name, as an AI on a recorded line. It finds out if the merchant still needs capital, what for, and when.
- 04
Ready merchants go to your reps
By live transfer with a short brief, a booked callback, or your application link.
Rules on every call
- It says it is an AI
- Every call opens by confirming the right person, then the agent says it is an AI.
- No tricks
- No voicemail drops, no pretending to be a person, no fake urgency.
- No quotes
- The agent never quotes rates, fees, amounts or approval odds.
- A soft no isn’t a stop
- A plain “not interested” doesn’t remove a merchant. Only a request to stop or to close the file does.
- Opt-outs stick
- Any opt-out ends contact with that merchant on every channel.
- You can stop it
- Any campaign can be paused or stopped at any time. One switch stops all calling.
How the platform enforces them: infrastructure.
Questions
- Do you sell MCA leads?
- No. LeadRefinery only calls the files you give it. It works the aged leads already sitting in your CRM.
- Can you work aged leads I bought from a vendor?
- Yes, if the consent covers it. Calls with an AI voice need prior express written consent that covers calls from you. You confirm that consent when you load a file, only those leads are dialed, and the consent records stay your responsibility.
- Should I stop buying leads?
- No. New leads keep your file growing. Work the ones that went quiet before you pay for more, since you already paid for every lead in the file.
- What happens when a merchant says not interested?
- A plain “not interested” doesn’t remove a merchant. Only a request to stop or to close the file does. Any opt-out ends contact with that merchant on every channel.
- What do my reps get?
- Merchants who want to talk, by live transfer, a booked callback or your application link. Live transfers come with a short brief, and every call keeps a recording, a transcript and one clear outcome.
See it on your own files.
Book a short intro call. We will walk through how it would work your aged leads.